40 Tenth Ave | Neoscape Wins 2018 GlobalTrend Marketing Awards

Connected To The Natural World

40 Tenth Ave is an integrated campaign created by Neoscape, United States. The entry won the Triumph award in the 2018 GlobalTrend Marketing Awards.

Standing ten stories high in New York City’s Meatpacking District and rooted on the High Line, 40 Tenth Avenue’s chiseled shape offers a heightened awareness of the natural world.

Our campaign captured Studio Gang’s innovative, elemental design in an elegantly modern brand identity. The logo hints at the sun’s movement, a key architectural element.

The print and online experiences feature a clean structure with large-scale imagery, windows into the vibrant cityscape and lush High Line greenery.