5s8 studio Product Packaging Design Wins 2017 Muse Creative Awards

Festive Product Packaging Design: A Gift with Style and Convenience

A Gold Winner at the 2017 Muse Creative Awards, this Malaysian Festive Packaging Collection design is by 5s8 Studio. The product packaging design illustrates the tradition of the festival on the packaging of the gift itself.

Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the Malay New Year Celebration, named “Hari Raya Aidilfitri”. ‘Kampung’ is a Native Malay word meaning “village”. It refers to the hometown to many Malays in Malaysia. The main box is made up of two parts. It has the outer package casing and an inner container box. The foldable and boxy package casing intends to demonstrate the scenic view of the festival. With attachment of strings  to the top of the box, it enables one to carry it around and give it as a gift.