Environmental Statement of the WKS Group Wins 2018 GT Marketing Awards

Informative Environmental Statement

Environmental Statement of the WKS Group is a corporate social responsibility annual report created by CRENEO, Germany. The entry took home the Triumph distinction in the 2018 GlobalTrend Marketing Awards.

Environmental protection plays a central role within the WKS Group. In its new environmental statement, CRENEO has made this visible with the help of a creative concept. The main material of the WKS Group is paper.

The main material of the WKS Group is paper. So what could be more logical than taking up the conceptual framework for the new environmental statement.

For the individual chapters, symbolic and elaborately designed paper collages were developed, photographed and used as key visuals.

Since the goal was to make the environmental statement available primarily as a digital publication, we wanted to transport the analog, a haptic world (paper structure, cut edges, etc.) into the digital world in this way.