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Design & Inspiration
Twice Knock Knock Viral Video | 2017 Vega Awards Canopus Winner
A Music Video That Connects With People
LG V30 X Twice Knock-Knock Vertical M/V is a viral video production by LBEST. This online ad of V30 undertakes a ‘smartphone-friendly’ 18:9 vertical video and M/V format.
By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.
Media
Credits
Entry Title: LG V30 X Twice Knock-Knock Vertical M/V
Entrant Company: LBEST
Client: LG Electronics
Winning Category: Online Video | Viral
Visit Vega Digital Awards Winner Page for more great works.
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