Fashion Video | Passion Films Wins 2017 Muse Creative Awards

Advertising Scarves in the Indian Market

Red Riding Scarves & Stoles – “I’m my fairy tale” fashion video is a production by Passion Films. This video is a Platinum Winner in the 2017 Muse Creative Awards.

Red Riding (RR), is the only Indian fashion brand dedicating exclusively to scarves and stoles.

In the Indian scenario, majority of the urban Indian woman are yet to perceive scarves as an essential fashion accessory.

The film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists’ imaginations. After all, every woman is her own fairy tale.

Watch it on Vimeo!