Design & Inspiration

Vega Digital Awards | Nike Lunar Epic Flyknit Product Branding by Tendril

BY IAA Global February 20, 2017

A Short Clip on the Revolution of Nike Running Shoes

A product branding video by Tendril, Canada for Nike Lunar Epic Flyknit Reveal wins the Canopus Award at 2016 Vega Digital Awards.

Rising from the surreal landscape of an incredible alien world, Nike’s reinvented running shoe, the Lunar Epic Flyknit, was a product launch of galactic proportions. The visuals (created entirely in CG) for the launch were meant to further elevate the innovative, weightless, futuristic technology of the revolutionary running shoe.

Media

Credits

Entry Title: Nike Lunar Epic Flyknit Reveal

Entrant Company: Tendril

Client: Nike

Production Company: Blacklist NY

Executive Producer: Kate Bate of Tendril

Executive Producer: Thomas Bay of Frame

Director: Chris Bahry of Tendril

Director: Tom Crate of Frame

Winning Category: Online Video | Visual Effects / Motion Graphics

Country: Canada

Visit Vega Digital Awards Winner Page for more great works.

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