Born Fighters is a website campaign initiated for Heart Kids Nz. This campaign is a Canopus Winner at the 2016 Vega Digital Awards.
To drive awareness, empathy, and generosity for Heart Kids NZ, we needed to create something that captures the hearts of parents. A campaign that also educates the public about CHDs and how Heart Kids support affected kids and families, and most importantly, connect with a powerful and emotive message that motivates people to make a donation.
Entry Title: Born Fighters
Entrant Company: Method
Account Executive: Rhian Bedford-Palmer
Creative Director: Eugene Eastlake
Winning Category: Website | Charitable
Country: New Zealand
Visit Vega Digital Awards Winner Page for more great works.