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Design & Inspiration
Corporate Branding | Yizheng Brand Video Wins 2016 Vega Digital Awards
A Story on Erasing Discomfort with Courage
A corporate branding video by United Design Practice for Yizheng wins the Centauri Award at 2016 Vega Digital Awards.
This video featuring Yizheng’s children erasers is meant to be shown via B2B channels.
Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case – the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
Media
Credits
Entry Title: Yizheng Brand Video
Entrant Company: United Design Practice
Client: Yizheng Stationery
Director: Aspirin / Seenvision
Art Director: Young / Seenvision
Animator: Liff / Seenvision
Music: Tze Toh
Winning Category: Online Video | Writing / Story
Country: China
Visit Vega Digital Awards Winner Page for more great works.
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