Interview with Chad Richards, Vice President of Firebelly Marketing, US

BY IAA Global October 24, 2019

Chad Richards

As Vice President of Firebelly, Chad oversees social media marketing initiatives for clients that allows brands to better communicate with their consumers.

I am the Vice President of Firebelly where I oversee social media marketing initiatives for clients. I joined the team in 2007 as a social media manager. Prior to my work at Firebelly I produced a TV show and was the founder of the Indianapolis Underground Film Festival that showcased under-the-radar films from up-and-coming directors for 4 years.

Firebelly is a social media marketing agency that’s been making brands more likable and profitable via social media since the Myspace days.

Thanks! It’s exciting for us to see our small (but mighty) agency to be recognized as winners among such giants in the industry.

Noble Roman’s Craft Pizza & Pub has been an incredible brand to work with. It’s refreshing to work with a company that genuinely cares about making their guests’ experiences on social media as amazing as they aim to provide in their restaurants—allowing us to do good work that made a difference and moved the needle in the right direction.

Instagram algorithm updates! Just when you think you understand the “formula” for success, it changes and it’s time to reevaluate your approach.

Winning an award is a great confidence boost for the team. Perhaps more importantly though, it provides a confidence boost to clients and prospects. People like working with winners.

Be flexible—the only constant is change. Just when you think you know it all, there’s more to learn. It’s part of what I love about working in this industry.

Don’t set out to win awards—set out to solve problems. Good things will come your way if you create solutions that address the concerns of your clients and their customers.

Congrats to all of the other winners! You better believe I’ve been looking at all of the other winning entries for inspiration.

Winning Entry

Noble Roman's: Hand-Crafting A Pizzeria's Recipe For Social Media Success

Noble Roman's Craft Pizza & Pub features hand-crafted pizzas and a variety of craft beers...

VIEW WINNERS

Firebelly is a social media marketing agency in Indianapolis on a single mission since the Myspace days: to make brands more likable and profitable via social media.