Interview with Diogo Gama Rocha, General Manager of Omdesign, PT

The company has begun its activity for more than 20 years. We daily work our customers’ brands from Leça da Palmeira (Matosinhos) to the world, having always as a goal the admiration of their clients – the final consumer.The strong relationships that Omdesign’s team has built over the last 20 years are the result of the dedication and the unique way the agency embraces each project, always offering innovative and highly effective solutions.

We are so proud to be recognized once again by the Muse Awards’ jury in both competitions - Muse Creative Awards and Muse Design Awards.It is a pleasure for our team to keep taking across borders the best of Portuguese design and to be recognized for the very differentiating solutions we create every day.

We won a total of 11 awards (5 awards in Muse Creative Awards 2019 and 6 awards in Muse Design Awards 2019) in different categories with several projects, namely a museum, books, exhibit, film, and packaging design. We’ve chosen these projects to participate because we think that each one has interesting characteristics that distinguish them.

Fortunately, we have been receiving some awards in the last years, which are a consequence of our hard work and excellence we put in everything we make. All the awards achieved are a strong motivation to keep going on the same route we’ve defined since 1998.

It is difficult to choose only 3 because I think that this industry is fascinating, but I can refer, for instance: - Every day is a new challenge, considering that design and advertising areas are in constant evolution; - The daily need to analyze each brand and always present them with the best solution is also a plus that makes each day unique; - We do not have routines, which is an advantage because it develops our ability to improvise and also challenge ourselves every day.

The Portuguese people are unique in the art of doing-well in several fields of activity and the creative industry is not an exception.

In the next 5-10 years, I believe that we will be able to see even more innovative options. The creative industry is in permanent progress, in terms of production processes and materials available, so the solutions presented will be more incredibly surprising, even when they are the most simple or sophisticated ones.

The only advice I can give is to work hard. As far as I know, this is the key to success.

It is crucial to always create distinctive and innovative solutions, never forgetting that simplicity is a plus, because often (if not always) less is more.

This journey has been amazing and we are now even more motivated to keep surprising the global market and our clients.

My biggest inspirations are my grandparents, undoubtedly, that were painters. They are, even now, one of my main sources of inspiration, like my father, to whom I owe the fascination for the world of management.

I believe that if exists a key to success is hard work. Only working every day, always focusing on the excellence and accuracy we will be able to be well succeeded. I think it is also extremely important to be ambitious, bold and to do better and differently day after day. If we have a truly positive attitude, success will come naturally.