Interview with Martin Bussières, Business Strategy Director of Stereo, CAN

We offer creative services to unique business. Our goal is to offer remarkable digital performances to our client. No matter the size of the project, we always produce something that will bring you under the spotlight thanks to our technological solutions.According to your needs, Stereo always use the best technology to perfectly answer to your project. Quality, respect and client satisfaction are the 3 elements that are significant to Stereo.

We are proud to win this award professionally as much as personally. This supports us to continue to go further in our production and always go beyond our capacities. Also, being recognize by our pairs with this prize gives us notoriety and capital when we pitch to new clients.

This project was a real challenge and was unique with the integration of the e-commerce and the design . Every little detail was carefully think to produce the best website ever.We multiply our efforts to create a “wow” effect in the design. To launch a site at the height of the reputation of the Microbrasserie, we add lots of functionalities that make it perfect. The integration of the UX motion and several photos and videos energizes the entire platform and enhances the products.

With limited production time, the entire production team needed to be efficient, maximizing all the time. Because we wanted the site to be up to date, we had to make sure to know the latest technologies as well.

Winning such a prize makes us proud of our work. This prize created an added value and allows us to increase our reputation, both provincially, nationally and internationally.

• Dynamism• Performance• Creativity

Canada is extraordinary in creating strong images that lasts in time. We are known for our multi-level creativity, including in the creative industry. Lots of Montreal’s companies are well-known internationally. With time, some of Canadian projects are still well-known beyond the borders of the country such as the Montreal Olympics Games, the Expo 67 or Via Rail.

Virtual reality will certainly be very present. Web design and development projects are always on the cutting edge of technology, so projects should follow the development of technologies. The portable app will certainly be more and more present.

The key to success is to listen and respect the criticism. This helps us to be still in evolution and stay up to date. Always stay tuned to new technologies and trending news is the key to be remarkable. Trying new things are important too, and being avant-garde is necessary.

Music and design always inspire me, in my personal life as much as in my business life. Musically, the Dave Grohl’s polyvalence (Foo Fighters) give me strength to always chase my dream. In design, LG2’s founding fathers, Claude Auchu and Paul Gauthier were and still are models in my eyes. First of them got a creative mind and the second one is a real visionary. Together, they build one of the most respected creative agencies in the world.

My personal and professional key to success is the tenacity and the perseverance.