Interview with Mattia Narducci, Owner Of CLAMOR, IT

BY IAA Global January 21, 2020

Mattia Narducci

Mattia is the owner of CLAMOR, where his love for art and fashion allows him to research and forecast trends so as to find inspiration for all of his award-winning creative projects.

I was born in Milan, Italy; I’m an engineer.

My latest creation combines art and the aesthetics of form.

I pored over every nook and cranny of motorsport vehicles until I finally found the ideal shape, starting out by a creative passion that over time evolved into an obsession with making my creation perfect.

After three years full of experiments the first carbon fiber amplifier, made in Italy, finally was born. Currently I also collaborate with one of the leading Italian luxury brands.

My love for art and fashion let me spend my free time with researching and forecasting trends in order to find inspiration for my creative projects.

I do not consider myself as an artist or a designer; I simply spend more time and study a lot to become one of them. I just want to realize something useful for me.

The company is a young company, named Clamor. The mission is to create something beautiful and at the same time useful in the same shape but in different material (I propose you in carbon fiber but soon will available in carbon fiber.

In my opinion, the word 'design' means an expression of something.

I prefer a combination between art and design, or any kind of creation that expresses feelings.

A good design combines aesthetics and functionality.

In my object I tried to mix an aesthetic impact and useful operation as it arouses interest for everyone who looks at it for the first time.

The main characteristics are sinuous in shape and the refinement material; the amplification of sound completes the idea.

The design inspiration comes from a motorcycle exhaust of mine. I wanted to create a useful object with that shape, I thought that an exhaust can be used as an amplifier for the sound.

There laid an idea to bring the shape everywhere in place.

Yes of course! I was born in Italy. It’s a place rich of artists, designers with plenty of history. You can get inspired everywhere.

An acknowledgement of my idea.

I decide to participate to have a evaluation of my project, a feedback from prestigious expert panel.

The transformation process from idea to real product.

It is a representation of recognition and prestige.

Ideas, flexibility, inspiration.

The quality of Italian handcraft are bound to tradition and pushes for passion in work.

Design conform to users need. where creative industry will try to use new materials.

You should express your project as clearly as possible and try to transfer your passion on your idea to everyone.

Try to be interested and curious on everything around you, and catch as much ideas and information you can through every channel you can (internet, social and especially books)

It has been a difficult and long process, where I had thought of quitting.

The environment where I live and the people around me. I’m quite lucky to be an Italian designer.

The focus of my target is to create somethin that can enrich the place where I live and inspire the curiosity of all my clients.

Thanks to MUSE Design Award to give space for this Award!

Winning Entry

C L A M O R | 2019

CLAMOR is an artisanal Italian product, where each curve and cavity undergo rigorous examination to...

VIEW WINNERS

Mattia is the owner of CLAMOR, where his love for art and fashion allows him to research and forecast trends so as to find inspiration for all of his award-winning creative projects.

Interview with Mattia Narducci, Owner Of CLAMOR, IT

Mattia Narducci

Winning Entry

C L A M O R | 2019

IAA GLOBAL AWARDS

MUSE Awards

Vega Awards

NYX Awards

TITAN Awards

NY Awards

LIT Awards

Noble Awards

Arte Collection

Lumis Collaborations

Interview with Mattia Narducci, Owner Of CLAMOR, IT

Mattia Narducci

1 Please give us a brief bio of yourself and your design background.

2 What made you become/why did you choose to become a designer/artist?

3 Tell us more about your business/company, job profile, and what you do.

4 What does “design” mean to you?

5 What’s your favorite kind of design and why?

6 To you, what makes a “good” design?

7 Describe your design style and its main characteristics.

8 Tell us about your design process.

9 Do you think your country and its cultural heritage has an impact on your design process?

10 Congratulations! As the winner of the 2019 MUSE Awards, what does it mean to you and your company and team to receive this award distinction?

11 Can you explain a bit about the winning work you entered into the 2019 MUSE Awards, and why you chose to enter this project?

12 What was the biggest challenge with this project?

13 How has winning an Award developed your practice/career?

14 What are your top three (3) favorite things about our industry?

15 What makes your country specifically, unique in the creative industry?

16 Where do you see the evolution of creative industry going over the next 5-10 years?

17 If you were a student entering this industry or an aspiring MUSE Award submitter, what advice would you give them?

18 What resources would you recommend to someone who wants to improve their skills in the creative industry?

19 Tell us something you have never told anyone else.

20 Who has inspired you in your life and why?

21 What is your key to success? Any parting words of wisdom?

22 Do you have anything else you would like to add to the interview?

Winning Entry

C L A M O R | 2019

ADVERTISEMENT

Arte of Beauty Awards

Related Posts

Beyond Interior Design: How the Spacia Team Is Building Smarter Living Spaces

Inside Post-Birth: Yidi Wang Reimagines Motherhood Beyond Biology

Inside the IAA Jury Room: Yvan Bedard Discusses Artistic Vision, Judging, and Creative Integrity

Inside the IAA Jury Room: Judging Photography Through Context and Creativity with Jai Thakur

IAA GLOBAL AWARDS

MUSE Awards

Vega Awards

NYX Awards

TITAN Awards

NY Awards

LIT Awards

Noble Awards

Arte Collection

Lumis Collaborations