In Focus: Interview with Ronda Scholting, Public Information Officer at West Metro Fire Rescue, United States

It’s so hard to guess. When I started in the TV news industry, I shot film for six months at my first station. Then we got video cameras. It’s sometimes hard to wrap your head around the fact that you can shoot and edit videos on your phone, then upload to social media, the internet. As a reporter, I did live shots, courtesy of a live van. Now, I can do them on Facebook, Youtube, Twitter, etc. I am sure the means by which we gather and disseminate video will change with technology, but, the power of a well shot and produced piece will still have the ability to engage audiences, and potentially, bring change.

Constant change, groundbreaking technology, and creative freedom.

Not necessarily one person- but, so many people that I’ve worked with throughout my career who have had the drive, vision, and ability to capture moments in time, creating extraordinary video pieces that are a pleasure to watch and experience.

Don’t ever stop learning.

I never believe that I know it all. I am always looking for new technology and new methods to add to those I already use. I am not afraid to try something I’ve never done before. I am not afraid to fail.