Feature Story: Interview with Ryan Dean, Founder of RD Content, UK

Our USP is handling the entire video creation process, from strategy and creative ideation, production, and post-production. We have in house directors, DOPs and producers. We have a world-class post-production facility that enables 2D and 3D work to take place seamlessly alongside our color grading, sound design and composition, and editing work.

We know there is a huge amount of competition to pick up a prestigious Muse Award and so we are delighted to have won three.

Our platinum winning project brought together grandparents and their grandchildren. The film begins with the grandparents discussing their feelings about how relevant they are in the modern world. They discuss some of the common themes that affect elderly people, a lack of understanding of technology, a fear of becoming a burden.However, the film pivots when we bring their grandchildren and ask them their perception of their grandparents. Their view is entirely the opposite and the emotional reactions captured on camera are genuine.

The project required that the stories be entirely genuine. We ran a three-month casting process to try to find the right stories. The real challenge was running the casting without giving away to the contributors what we were trying to achieve. With time, care and attention we were able to craft a truly emotional story.

We have only just won so ask me that in a few months.

Having the chance to create something original every day. Being able to emotionally impact people through the stories we tell. Being able to see the world through different people’s eyes.

The UK has and remains a melting pot of creativity. From music to film and video games. These different forms of creative work help attract talent from around the world and it is through that diversity that creative disruption can flourish.

I don’t imagine the platforms that we are currently engaged in will look remotely like they look today and ultimately how creativity will evolve will be entirely dependent on the platforms creatives are working with. We’re seeing a move towards more specialized content creation specifically for target audiences. Less centralized globally shared experiences and more intimate, pockets of the world where we get the experience we want. This means more creativity through more content but probably smaller budgets.

Be a maker, don’t wait for someone else to hand you an idea and ask you to do something with it. The greatest creatives initiated their projects all the time.

I don’t think there is a shortcut other than practice. There is an unlimited wealth of knowledge sitting at everyone's fingertips online. Whether it is techniques on how to write better, how to edit, how to shoot, how to do just about everything. Ultimately, practice and execution are critical factors for success.

I’m a huge Meatloaf fan. People know it but I’ve never said it out loud.

In the world of creativity, I’d point towards Hegarty of BBH fame. If you get a chance to read his book I highly recommend it. He was and is a genius.

Failing is ok, not trying is not ok.