In Focus: Interview with Trisha Palmer, Technical Director at IKM Visual Solutions, United Kingdom

IKM Visual Solutions are a small team of creatives with a powerful skill set. We combine animation, film, e-learning, and VR to provide our clients with a wide variety of multimedia formats to choose from. The technical creativity we put into our projects provides our customers with an opportunity to see real value-added solutions. Our work is often used by multiple teams for multiple uses – and this helps to create long-standing relationships.

My team and I spend our days working with a wide range of client teams to explain technical concepts, be it for training, communications or marketing & business development. Our designers often work on projects for months at a time and really develop a sense of pride in the work they’re producing – in part due to the relationships that are formed from working with clients over long periods. To have a recognition of the effort that is put into our work has delighted our team, especially because we don’t work in sectors that would usually win awards.

I believe that creative industries are going to become a mainstream component for SME’s and Large Enterprise businesses. Visual mediums are fast becoming a standard part of how we communicate – most newsfeeds are packed with animations, video or interactive experiences. I think what was a ‘nice to have’ element of business historically has become a ‘must have’ as part of producing engaging media & training programmes.

1. Collaborating on projects that change the way people think.2. The complexity of software that is available makes it possible for people to work in different ways and achieve the same results.3. Visual communication has narrowed borders and it’s easier than it’s ever been to reach global audiences.

To surround yourself with equally passionate people and learn as much as you can from them.