Interview with PD Leung, Co-Founder of CT.LAB Experience Design, China

BY Andy L July 05, 2021

PD Leung

As co-founder of C.T LAB, Leung interprets human behavior using the logic of design and experience, creating impressive visuals in the process.

My name is Pd Cheung. I am the co-founder and design director of CT.LAB Experience Design. I worked as a designer of digital media art for years and have integrated this form of art into various spaces. In the past and the coming years, I devote to leading CT.LAB to develop the potential of digital media and explore its commercial application.

CT.LAB was founded in 2013 in Guangzhou. We have an interdisciplinary team with an international perspective, providing professional and efficient design in various areas such as user experience design, interactive design, graphic design, interface design, image design, and technology development. We assist brands in developing new ways of expression with digital aesthetics. With novel design concepts, the team has successfully applied our design to various display situations. We have cooperated with many well-known brands, such as IKEA, Braun, National Geography, and HEYTEA.

We usually start with the sparks we encounter in our daily lives and expand them through the design process. We interrogate the traffic flow, examine the user experience, and stitch our findings with the Five Senses. After remitting elaboration and refinement, we will present a comprehensive solution or an art installation.

The conversion of insights into products is the most thrilling part.

We gain insights into the pain points by observing human behavior, and then interpret them using the logic of design and experience, and perform them through new media - after all, the final results are always impressive.

Our creative style tends to be simple, refreshing, and full of humanistic appeal. We pay attention to the relationship between nature, space, and people, and pursue the natural involvement of technology. The idea will be conveyed to our audience readily when they experience our works.