Design & Inspiration

Tomato, Tomacho – Tomatoes with Personalities

Tomato, Tomacho – Tomatoes with Personalities

Backbone Branding returns with another creative smash hit with Tomachos, tomatoes with varying personalities!

Have you ever wondered what personalities would tomatoes have? Well, Armenian based branding company, Backbone Branding released a very compelling campaign that visualizes 10 types of tomato products including every stage of their lives and gave them personalities to assume that corresponds with their life cycle!

Backbone Branding wanted the products to be approachable and be the talk of the town with its humorous and unique design which proved successful as it earned them a platinum medal from the MUSE Design Awards. Their dedication to producing such an impressive and creative campaign merits an applause which will continue to be an inspiration for many others to shoot for the stars.

The diligent branding company mentioned that the patriarch of the family protects his family and spends its time making sure that GMO, pesticides are kept away from his fresh and healthy children. It’s impeccable packaging is sure to catch the attention of shop-goers!  

Gallery Image Gallery Image Gallery Image

Credits

Entry Title: Tomacho

Winning Category: Packaging Design – Dairy, Spices, Oils, Sauces and Condiments

Read all about Babel’s second branch right in the heart of KLCC here!

Related Posts

2026 French Design Awards Reveals Season 2 Winners and Designs of the Year
What Judges Look for in Marketing Awards | Winning Tips
Pure Perfection GmbH Creates an Immersive Launch for Audi One
A Symbolic Vision: ICON by RINTARO. UKON Named 2025 Global Photography Awards Category Winner of the Year