Design & Inspiration

Watch Yeo Jin-goo Eat An Imaginary Pizza In This Neo Pizza Ad!

Watch Yeo Jin-goo Eat An Imaginary Pizza In This Neo Pizza Ad!

Watch South Korea’s “Nation’s Little Brother” Yeo Jin-goo munch on an imaginary pizza and then a real one by Neo Pizza in this flirtatious ad!


Pizza. The universally-loved food eaten at school parties, college dorms, and during sports games.


Adverts from big-name brands like Papa John’s and Little Caesar’s Pizza focuses on showing you everything all at once. But for Neo Pizza, it’s about showing the viewers just enough by getting Yeo Jin-goo to pretend eating a pizza.


The advert starts in black and white with “Nation’s Little Brother” posing and taking a bite out of an imaginary slice of pizza, before suddenly cutting to full-color and being interrupted by a girl next to him eating a real slice of pizza and then actually eating one for real.


Neo Pizza has always created adverts that preserve the quality and value of their customers’ differing tastes. Thus, they went out of their way to create a fantastic 16-second ad that catches our eyes for a very long time microseconds after viewing it at a glance.


If you’re in Korea and hankering for a pizza, or Yeo Jin-goo is more than enough of a reason for you to eat one, then place your order at their website here!

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Media

Credits

Entry Title: I’m Neo Pizza

Entrant Company: Nuclear Bomb Marketing

Client: NeoFnB Co., Ltd.

Check out Kakuichi Yokocho’s art and get your fill of traditional Japanese food here!

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