Where Design Meets Intelligence: LOOI Robot Wins 2025 MUSE Design of the Year

LOOI Robot, developed by TangibleFuture Co.,Ltd., introduces a playful and human way to experience AI by pairing smartphone intelligence with expressive physical design.

Product design for AI integrated devices is slowly changing how technology shows up in everyday life. It is no longer just about what a product can do, but how it behaves, how it feels, and whether it fits naturally into a person’s routine. The most engaging designs are the ones that feel intuitive and familiar, adding small moments of delight without demanding attention or effort.

That idea sits at the heart of the work coming out of TangibleFuture Co.,Ltd. with LOOI Robot. Designed to work alongside a smartphone, LOOI brings intelligence into a physical form through gentle movement and responsive behavior. It notices simple gestures, reacts in subtle ways, and gradually develops its own rhythm through repeated interaction. Over time, it becomes part of the background of daily life, present without being intrusive, playful without being distracting, and shaped as much by design choices as by the people it interacts with.

LOOI explores a different way of thinking about human and robot interaction by working with the device people already carry every day. Instead of introducing another standalone gadget, it builds on the intelligence of the smartphone, giving it a physical presence that feels approachable and familiar. The result is a companion like object that feels less technical and more intuitive, shaped around everyday moments rather than constant attention.

What makes LOOI feel distinctive is the way digital intelligence is expressed through movement and behavior. Paired with a simple robotic form and a mobile app, it responds to gestures, notices proximity, and develops small habits over time. It might mirror a raised cup, settle into rest when left alone, or greet someone with a playful reaction when they return. These interactions unfold quietly and gradually, allowing LOOI Robot become part of the rhythm of daily life, offering presence without pressure and personality shaped through use rather than instruction.

Its form is clean and minimal, with soft curves and sharp accents that sit comfortably next to a smartphone, almost as if the two were meant to belong together. Attaching the phone is simple and satisfying, and once in motion, LOOI moves with quiet confidence across a desk, aware of edges and obstacles without calling attention to itself. Everything about the experience is meant to feel easy, calm, and considered.

The real magic happens in how LOOI behaves as its movements are expressive without being over the top, made up of countless small gestures that feel familiar and oddly endearing. These reactions are drawn from everyday human habits and the subtle ways we interact with digital devices, giving LOOI a personality that feels warm and approachable. By treating the smartphone as the heart of the system, LOOI Robot opens up a new way of thinking about human and machine relationships, one that feels accessible, playful, and quietly human!

This monumental invention was recognized and subsequently awarded Design of the Year at the 2025 MUSE Design Awards, under Product Design AI Integrated Devices. It is a meaningful moment for the industry, highlighting how far AI has come when paired with empathy, restraint, and imagination, and hinting at a future where intelligent products feel less like machines and more like well-designed companions in everyday life.