ORA 5 by Great Wall Motors Redefines the Modern Electric Car

Intelligent Technology & Comfort-Focused Interiors

ORA 5, produced by Great Wall Motors (GWM), has secured the Design of the Year title at the 2025 London Design Awards, a recognition that affirms its thoughtful synthesis of aesthetics, technology, and human-centred thinking. The award highlights a vehicle that reconsiders how mobility can coexist with the modern city while staying closely connected to natural references.

Great Wall Motors (GWM) is a global automotive manufacturer known for its focus on innovation across electric mobility, intelligent systems, and vehicle engineering. GWM places emphasis on efficient powertrain development, including electric and hybrid solutions, while maintaining a strong commitment to quality, reliability, and user-focused design for modern urban and lifestyle needs.

Guided by the philosophy of “Natural Aesthetics,” ORA 5 adopts a fully curved, biomimetic silhouette that replaces the sharp severity often associated with industrial design. Its soft, flowing geometry establishes a calm, approachable visual language, offering a sense of balance and quiet confidence. Organic surfaces and proportions create a feeling of tension held within stillness, allowing the vehicle to feel alive without appearing aggressive. Rather than merely referencing nature, ORA 5 acts as a gentle presence within dense urban settings, aligning with its guiding idea: “Born from Nature, Thriving in the City.”

From a technological standpoint, ORA 5 integrates the Coffee Pilot Ultra intelligent driving system, featuring advanced perception and self-learning abilities that support HD-map-free operation across varied road conditions. This is paired with the Coffee OS 3 smart space system, where AI reshapes HMI logic to deliver a cockpit experience that feels intuitive, visually refined, and efficient in daily use.

Safety is addressed through a comprehensive active-passive system that combines multiple warning and avoidance features, allowing the car to intervene before risks escalate. Structural protection comes from a high-strength steel cage and seven airbags, offering reliable coverage in collision and rollover situations. A compact 14-in-1 electric drive unit supplies smooth, confident power delivery while freeing up interior room for comfort.

The exterior follows a “Full-Surface Fluid Sculpture” approach, with surfaces that move like clouds and streams, culminating in a waterfall-like rear profile. Aerodynamic shaping gives rise to a liquid-metal impression, while water-droplet headlights and a concealed full-width taillight maintain visual continuity. Inside, the cabin uses light, colour, and generous negative space to express the “Triple Moments of Time” palette, echoing natural light from morning through midnight. 

Ergonomically informed seating, eco-conscious materials, clean-air components, and lifestyle-focused details reflect a clear understanding of young urban drivers, one that ultimately secured ORA 5 its top honour in the 2025 London Design Awards.