How Do You Write an Award-Winning Submission?

An award-winning submission clearly communicates the strategy, creativity, execution, and results of a campaign. It should be concise, structured, and focused on measurable impact.

Learn how to write an award-winning submission with step-by-step tips for marketing, PR, and campaign entries.

Step-by-Step Guide

1. Start with a Clear Overview

Begin by introducing the project or campaign in a few sentences. Explain what it is, who it was created for, and why it was developed. This gives judges the context they need before reviewing the details.

Example: "This campaign was created to help a local coffee brand increase awareness among young professionals through a digital-first marketing strategy."

2. Define Objectives

Clearly state the goals you wanted to achieve. Whether the objective was increasing sales, improving engagement, launching a new product, or building brand awareness, explain what success looked like from the beginning.

Example: "The primary objectives were to increase website traffic by 30%, improve social media engagement, and generate more online orders within three months."

3. Explain Strategy

Describe the thinking behind your approach. Explain why certain ideas, channels, or creative decisions were chosen and how they addressed the client's challenge.

Example: "The campaign focused on short-form video content and influencer collaborations because research showed the target audience spent most of their time on Instagram and TikTok."

4. Show Execution

Walk judges through how the project was brought to life. Highlight the key elements, collaboration, design decisions, or technologies used. Keep the focus on what made the execution effective rather than listing every task.

Example: "The campaign included a series of animated videos, interactive social media content, email marketing, and a refreshed landing page designed to improve conversions."

5. Highlight Results

Support your submission with data whenever possible. Numbers help demonstrate the impact of your work and make your achievements more credible.

Example:

• Website traffic increased by 42%
• Social media engagement grew by 68%
• Online sales rose by 27%
• The campaign generated over 2 million impressions

If exact figures cannot be shared, describe the outcomes as specifically as possible, such as increased customer engagement, stronger brand awareness, or improved user satisfaction.

Common Mistakes

• too much text
• unclear structure
• lack of results

Final Tip

Awards like NYX prioritize clarity and impact — make sure your submission reflects both.

Start Your Entry: nyxawards.com