THU Japan’s Website Breaks New Ground in User Interaction

MOXY's collaboration with THU Japan has yielded one of the best innovative websites of 2020!

Do you want to traverse your way through mythical Japan and embrace an enthralling narrative that you can fully immerse yourself in?

If so, then this THU Japan website is a must-visit for you!

With collaboration with MOXY, THU Japan’s Storytelling Bootcamp engages the users with a THU universe that is rendered in 3D and based off a first-person video game.

The camera path sets you on a journey through a Japanese city with traditional artefacts, facades and objects merged with website content factions, giving you a fresh and impactful user experience in the process.

By playing the game, you are familiarising yourself with the THU values that they hold so dear, giving a chance for the brand and collaborators to display their ideas.

If you are in love of this Vega Award winning website, then check out the official THU Japan website here!