Design & Inspiration

DQ Shenzhen Airport Store: A Futuristic Retail Odyssey Awaits

DQ Shenzhen Airport Store: A Futuristic Retail Odyssey Awaits

Discover a cosmic treat: Explore the futuristic DQ Store at Shenzhen Bao'an Airport

Welcome to the DQ store located within Shenzhen's Bao'an International Airport, a place where you can experience the charm of sleek metal, neon lights, and playful surprises. This 208-square-metre haven, designed by Lion Design, transcends the ordinary retail experience, transporting you to a captivating "Cosmic Space Station."

A Portal to Another World

From the moment you approach, the entrance becomes a portal to adventure. Imagine sturdy, textured grey panels resembling spaceship airlocks, framing a doorway bathed in the cool glow of red and blue light bars – a nod to the iconic DQ logo. Two digital displays act as windows, showcasing the brand's heritage and future, whetting your appetite for the space odyssey ahead. Don't miss the eye-catching photo op: a vibrant red astronaut juxtaposed against psychedelic neon pillars, blending virtual and real in a touch of playful sci-fi fun.

Let the ambiance wash over you

As you step inside, the grey terrazzo floor continues the interstellar theme, grounding you in the futuristic landscape. Anti-slip colour steel panels, illuminated by strategic linear lights and arrows, guide your journey effortlessly. The central light logo demands your attention – a mesmerising cyberpunk dance trapped between mirrors and glass. And keep an eye out for the 'lizard' operation module; its curious shape is a playground for your imagination!

A Space for Everyone

But what sets the space station apart is that it goes beyond just aesthetics. The varied seating arrangements cater to a multitude of needs, from intimate booths perfect for couples to a special play area where children can have fun while parents enjoy their sweet treats. This design dances with beauty and practicality, proving thoughtful choices can be truly inspired.

The Walls hold secrets, and experiences to unfold

Discover the delightful world of ice cream at Shenzhen Bao'an Airport's DQ store! Upon entering, you'll quickly notice the store's unique fusion of retail design and innovation, guaranteed to spark your imagination. Here, you'll find not just a place to indulge in your favourite frozen treat but also an experience that will linger in your mind long after you've departed. DQ store invites you to come and savour this delightful space. Your journey awaits!

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Credits

Entry Title: DQ Shenzhen Bao'an Airport Store

Entrant Company: Lion Design

Client: CFB Group

Winning Category: Interior Design - Retails, Shops, Department Stores & Mall

Discover a captivating blend of heritage and modernity in the award-winning HLJ 9 & 18 Natures of China packaging design. Explore premium health products inspired by the natural wonders of Heilongjiang province.

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