The Human Stories Behind Every Sporting Journey

Building a Legacy at OMGAD 2026 | Miral Champions, created by Miral, Atheer by Miral (Media House), places authentic human experiences at the heart of the Open Masters Games Abu Dhabi 2026. As the event’s Official Destination Partner, Miral developed a multi-phase campaign culminating in a five-minute documentary celebrating the transformative power of sport.

Hosted for the first time in the Middle East, the Games welcomed more than 25,000 participants from around the world. The documentary captures their spirit through personal reflections and firsthand experiences, following the journey from anticipation and preparation to participation and achievement.

Filmed against the backdrop of Yas Island and Abu Dhabi’s sporting venues, the documentary blends intimate interviews, cinematic visuals, and immersive competition footage. By centering the narrative on lived experiences, the film explores the courage, resilience, and human connections that make participation meaningful at every age.

Through authentic documentary storytelling and its focus on the personal impact of sport, Building a Legacy at OMGAD 2026 | Miral Champions won the Video – Documentary category at the MUSE Creative Awards, recognizing Miral, Atheer by Miral (Media House)’s achievement in creating an emotionally resonant film that celebrates the people behind the Games.