Interview with Georgia Luquini from United States

I used to make up a lot of stories in my head when I was a kid. I was also very fond of puzzles and problem-solving. Creative advertising felt like the perfect mix of those two things.

I'm a copywriter, and feel that to survive in this field we need to always be curious. Curious to keep up with what's culturally relevant, to keep learning, and to know the latest trends.

Miami Ad School is the perfect place to go if you just want to be inspired. The instructors will always push you to do work that challenges the norm, it's the perfect school to try and find yourself as a creative.

It's the tool we use to merge entertainment and puzzle-solving. It's how we help clients to reach their goals in a fun, unexpected way.

I'd describe my style as colorful, simple, and culturally relevant.

I need to do research first, understand the brand and what we are trying to achieve with the campaign, what's the thought process behind the strategy, and then let it sit for a little while. Most of the ideas come once I let the initial information digest.

Then it's a matter of not being afraid of the drawing board, and getting as many thoughts out as I can to figure out what pieces fit best to achieve the final goal.

It's rewarding to see our work getting recognition. It means we understood what was our challenge and found the most creative, fun way to solve it. And, hopefully, got people to smile seeing it.

It's a testament to the quality of work from Miami Ad. Always pushing to put the bets work out.

The main challenge was to make the campaign relevant without sounding "preachy" while entertaining our audience. The writing especially, had to be light-hearted and out there but still relate to the woes of the first years of adulthood.

I think it gave us the freedom to think of weird scenarios, we had the liberty of going as crazy as we wanted because the current culture showed us that this type of "entertainment meets advertising" captures people's attention.

AI is a big trend that seems to be fascinating creatives. To see how we can work with artificial intelligence, joining forces to expand the ideation process.

Entertaining work that can reach different audiences, the possibility to use the craziest platforms as a way to tell your stories, and always getting to ride the cultural waves.

Look at your peer's work. Find the work that captures your attention and search for the creative that did the project. Awards catalogs are also a great resource to find inspiring work.

An interesting evolution into work that walks hand in hand with entertainment.

Is it weird if I say, my parents? It's cliche but true, they were the ones always pushing me to keep finding what I'm passionate about and pursuing it.

Is it weird if I say, my parents? It's cliche but true, they were the ones always pushing me to keep finding what I'm passionate about and pursuing it.

Don't be afraid of the drawing board. Sometimes going back to the start can help you rebuild your idea into something bigger (and better).

Thank you so much for this award. It's an honor to be recognized, and to have our idea seen by so many!