Interview with Shang Yao-yuan of impact advertising.co.

BY Aaron Y. January 22, 2024

Shang yao-yuan | New York Photography Awards

Shang Yao-yuan

When he was 16 years old, Shang Yao-yuan began using a Nikon SLR film camera for school work. He discovered his love for photography and explored color and composition to create beautiful photos.

Hi, my name is Shang Yao-yuan. When I was 16, I started owning an expensive Nikon SLR film camera and a set of lenses because of my schoolwork needs. Then I discovered that I could take many beautiful photos via camera, which made me enjoy it and begin to discover the nature of beauty around me.

Explore by reading books and hands-on experience by constantly taking pictures and joining photography clubs to learn.

When I was 16, I discovered that through color and composition I could make myself and my classmates very fond of it. My first shot was "A Little Sapling."

Canon EOS 5D Mark III

I hope that my work can be seen and moved by more people, and that I can continue to win awards.

Your work can be very special and unique and should be seen by more people.

As an advertising and marketing planning practitioner, I know the power of a photo is huge, and I strive to achieve breakthroughs in my work every time.

Beautiful, simple and impressive

I am sure of myself and want to participate every year. Through this competition, I can improve myself and develop a better and more international photographic eye.

This is an international competition that confirms one's own level, and a competition that photographers must not miss.

It can give me a more international perspective, and break through my current shooting style, and make me better.

Most probably Steve Mccurry or Mary Ellen Mark.

Light and shadow are complex. They can be seen with the eyes, but may not be captured by the camera. They must be experienced with heart and use skills to break through and solve them.

Observe more carefully, don't rush to take a lot of random photos, look at the photography works of international masters, first conceive and then take action to implement.

Do more, experience more with your heart, use more thinking to make corrections and develop your own style.

Often develop opportunities to interpret international award-winning works and participate in more competitions.