Human Rights Video | Sophia Kyriacou Wins 2016 Muse Creative Awards

The Human Rights Zoetrope

A human rights video by Sophia Kyriacou, United Kingdom is a Gold Winner in the 2016 Muse Creative Awards.

Noon Visual Creatives commissions Sophia Kyriacou to design a television programme brand on the various aspects of human rights, simply called, Human Rights. To express the various aspects of human rights Sophia Kyriacou turns the concept of the Zoetrope. The Greek word, Zoe, means life and tropos. Literally translating to the “wheel of life”, the video portrays this scenario with a Ying and Yang approach.

Zoetrope establishes with water; without it, there simply is no life. As the viewer is taken above the tiers, the imprisoned dove flying free contrasts the negative scenario of the prisoner. Above a Syrian child wearing a life jacket suggests to have travelled across the Mediterranean Sea to find hope. In contrast of this scene, there is a young girl oblivious, happily playing with a spinning top.

An essential part of the brief was the opening title sequence had to withstand repeated viewing, packed with stories. Besides, it have to be able to deliver both English and Arabic end frame typographical versions with identical visuals.

Watch the winning video here.