Design & Inspiration

Google Sheep View Digital Marketing Strategy Wins Vega Digital Awards

BY IAA Global January 23, 2017

Faroe Islands Takes A Unique Approach in Tourism Marketing

Google Sheep View digital marketing strategy by Sansir and Liquidminds receives the Canopus Award at the 2016 Vega Digital Awards

Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

Media

Credits

Entry Title: Sheep View

Entrant Company: Sansir and Liquidminds

Production Manager: Tor Verland Johansen

Creative Director: Rune Hørslev

Director: Thomas Koba

Art Director: Mads Kold, Bogi Henriksen

Winning Category: Digital Marketing

Country: Faroe Islands

Visit Vega Digital Awards Winner Page for more great works.

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