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Design & Inspiration
Google Sheep View Digital Marketing Strategy Wins Vega Digital Awards
Faroe Islands Takes A Unique Approach in Tourism Marketing
Google Sheep View digital marketing strategy by Sansir and Liquidminds receives the Canopus Award at the 2016 Vega Digital Awards
Faroe Islands’ ‘Sheep View’ videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
Media
Credits
Entry Title: Sheep View
Entrant Company: Sansir and Liquidminds
Production Manager: Tor Verland Johansen
Creative Director: Rune Hørslev
Director: Thomas Koba
Art Director: Mads Kold, Bogi Henriksen
Winning Category: Digital Marketing
Country: Faroe Islands
Visit Vega Digital Awards Winner Page for more great works.
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