Curating Sound in Space: A Designer’s Perspective With Carly Madhvani

This recognition is especially significant given the novelty of the niche; the exposure it provides plays a critical role in establishing credibility and visibility for an innovative product entering a new market.

It has given my bio and website a certified design approval, which is really appreciated.

As this product has a UK Patent Pending, it was imperative that the features were technically unique, and this took time, research and development to achieve. For example, 'The Kiva' console has removable art on the front which has an electric so that it is lit up. 

The function and form of this unique feature took a lot of experimenting, which was completed via a full-size prototype. Once the prototype was built, we could check the other unique features too (there are 5 which have not been designed before for a DJ console).

My inspiration has always come from travelling to faraway places. Seeing designs abroad and understanding how they can enhance the aesthetic of my work is my absolute-must-do.

The intricacies of details. Upon first glance, what people see is a style and impressive furniture; to understand the structure and reasons for material choices is an important part of the process. Seeing the overwhelming options and filtering what works and WHY is super important and a well-honed skill.  

My clients knock on my door because they like my style. I take their brief; however, I stay true to my framework as this is how I build a brand on a specific outcome, which I am proud of and don't deviate.  

Challenges include creating solutions for retractable pins - so that the art is removable and the face of the console is left 'clean'. I overcame this by taking quiet moments and discussing with the joinery team who made the console. Also, there were electrical challenges, and I overcame this by reaching out to a professional. 

I go to music festivals and let my hair down.

As I am a music lover myself, I infuse the knowledge of how a DJ will use the console, as well as making it practical too. I added lights (which move) to really make a vibe in a room. Which is something I am known for, 'bringing the party home'.

Be good at maths! Knowing margins, profit, selling market values, and number crunching is a lot of my time - I wish it were all samples and material selections! Also, forging great relationships with suppliers so that you can provide the best service to clients.

KELLY WEARSTLER - hands down the best global interior and product designer. I have always been in awe of her work, style, fashion choices and positioning. 

How much is it? It starts at £35k.