Interview with Bob Dyce, Co-Founder & Creative Director of Elara Systems, US

Elara is at the forefront of emergent media, blending artistry and technological advances. We excel in developing strategic digital content for a wide range of companies, particularly those in the medical, pharmaceutical and industrial markets.

When you are working with emergent media that is not necessarily released for public consumption, it is often difficult to compare your work product to that of your competitors. Winning a Muse Award confirms our belief that we are creating some of the best 3D animation currently available. We are both honored and humbled to be singled out for such a distinct honor.

Most of the creative work we produce is at the behest of our clients. However, we also make a concerted effort to produce a few projects each year for release to the general public. Given the resources we put into production, it is important to choose a topic that garners a high degree of interest by addressing a pressing social issue.The opioid crisis is aptly named as nearly the same amount of people die each year from auto accidents as those that die from opioid overdoses. By educating the public about this crisis through an engaging 3D animation, we are increasing awareness of the devastating effects that opioids can have on your life and the lives of your loved ones. This type of content advances the public consciousness and is perfectly suited to meet the criteria we apply to internally created projects.

Developing 3D models and a visual style for the brain physiology and visualizing the endorphin receptors was very challenging. We endeavour to blend creative and technological solutions to execute engaging digital communication. These range from teaching and training experiences to marketing and sales solutions.

In addition to building prestige and positioning in our industry, winning a Muse Award has had a positive effect on our creative team. It is great to be recognized for our efforts and it gives the team something fun to celebrate.

My three favorite things about our industry include discovering the amazing interworking of human biology, solving complex visual communication challenges with emerging technologies, and helping people understand how things work with beautiful graphics.

n the United States, we have a strong push towards health and wellness which translates into exciting opportunities for medical animation and VR projects.

In the next 5-10 year, I imagine we will witness major advancements in the integration of real-time rendering and AI into our interactive experiences.These advances will have a massive effect on the entire creative marketplace. At this point, there is such an amazing amount of progress and innovation, that it’s difficult to see the clear path to the future. Accordingly, Elara is a platform and media agnostic. We are able to create our work with a variety of different computer applications and languages. This ensures that no matter where the creative industry goes, we will always be at the forefront.

Create your best work and tell a story that people care about. That’s what we did and the result speaks for itself.

Find interesting artists and storytellers, collaborate, and find ways to multiply your efforts and learn new skills.

I aspire to grow an award-winning giant pumpkin in my back yard.

I am inspired by my mother who is an artist. She taught me how to play with different mediums and experiment with techniques and to find joy in creating content for others.

Strive to make something beautiful every day and share it with the world.

Thank you for this great opportunity! We are honored to be a part of the 2019 Muse Awards.