Interview with LeAnna Weller Smith, Founder & Executive Creative Director of Weller Smith Design, US

Weller Smith Design is a Full-Service Design and Strategy Agency with a seasoned team of experts in Design, Strategy, and Development. WSD works with creative small business owners, non-profits, entrepreneurs, and self-publishers to build their brands.

Winning this Muse Award for the work that we have produced is such an honor. To be among so many amazing companies and stunning work is an honor and I am glad to have this acknowledgment of our hard work for our client and our team.

We won a Rose Gold Award for the full rebrand and web design for our clients, Rick and Julie Allen, Owners of Informed Athlete (www.informedathlete.com). During this project, we worked closely with Julie and Rick to UpLevel their brand presence and to reorganize and redesign their website. We chose to enter this project because we are not only proud of the visual outcome, but also the results and ROI that this work has provided to our client and their business.

One of the biggest challenges with this site was the amount of content and the complex organization needed to run the back end of this website. While, that could have been daunting, we worked closely with the client to produce a powerful online presence that has proven to attract and retain the ideal customers that they are looking for.

My top 3 favorite things about our industry are: - The opportunity to keep learning and experimenting. - The ability to impact and touch the lives of those that come in contact with our work. - The creativity that surrounds us every day...in print, on the web, in the environment, and beyond.

Our Key to Success here at WSD is ruled by our core values… High Quality, Creativity, Connection, Individualization, Strategic Thinking, Drive ImpactOur MISSION: Our Mission is to provide customized solutions through high-quality/ high-touch print, brand, web, and publishing services.And Our VISION: To be the catalyst for small businesses to define their voice, refine their vision, and to share their gifts confidently, with the world.