Interview with Rafael Fernandes, Founder & Creative Director of Angry Dog, Brazil

BY IAA Global September 14, 2019

Rafael Fernandes

As Founder and Creative Director of Angry Dog, Rafael believes that excellence in communication is achieved by expanding ideas and in extension, text, images and medias.

I began my career as an art director, but soon started to write copy as well. As a copywriter and creative director, I developed works for clients such as Citroën, Saeco, São Paulo State Government, Subway, Banco do Brasil, ESPN, MSC, São Paulo City Council, Ipiranga and Nokia, among others.In 2014, I founded Angry Dog with a background of almost 15 years in the creative industry and a strong belief that excellence in communication is achieved by expanding ideas, in addition to text, images or medias.

Angry Dog is a small creative studio based in São Paulo, Brazil. What we do is finding print and digital creative solutions for brands.

Thank you. It means a lot. Really.If you look at all winning projects you can see how important Muse is now. Some of the best creative firms around the world are represented. This award makes me believe that Angry Dog is in the right track.

1. Every single day is different in our industry. There is no way to be bored. 2. We can use our creativity to captivate people. It’s amazing to see that it really works. 3. Big ideas always matter.

Persistence and hard work. There’s always a better idea. Keep trying. The more you produce, the better you get.

Study, read, follow the work of other professionals, discover what's new in the media and industry, but above all, pay attention to everything and everyone. Observing people's behavior is key to knowing how to communicate.

Hard work and open mind to keep on learning.

I hope to be here again next year.