Interview with Ahmed bin Baz from Saudi Arabia

My fervor has always centered on employing art as a medium to communicate profound messages and evoke emotions. This belief has been a defining influence on my career, underscoring the critical importance of creative professionals in shaping perceptions and influencing cultural narratives.

Shaping the Future is a creative consultancy firm that operates four distinct and integrated disciplines; advisory, agency, spaces and digital. We are a multicultural, young and experienced team of professionals building well created strategies and compelling content that shift and make an impact.

Our mission is to harmonize the essence of the brand with the culture through tight strategies that include innovative integrated stations between providing consulting, creating identity, developing designs and planning spaces with creative concepts and content of initiatives.

It’s the yarn that sews imagination into reality. It’s the resolute answer to every hesitation. It’s the catalyst that proclaims “yes, dreams do come true".

Authenticity, functionality, and emotional resonance.

We resonate, transcend, and innovate!

Resonate clients' pain points. Transcend gaps and challenges. Innovate solutions and resolutions.

The conceptualization phase! Mainly because of its vibrancy, where we get to explore endless possibilities and dive into new horizons rooted in the synergy of diverse talents, skills, and perspectives.

Simple sophistication

- It takes one original thought to spark sophistication.

Functional Artistry

- It's the tweaked aesthetics that resonate and captivate.

Authentic Contemporary

- It's where timeless essence and modern flair are infused.

Absolutely! Flourishing in Saudi Arabia entails experiencing authenticity and rich heritage in all aspects of life, including culture, aesthetics, and geography. Our memorable project, ROSHN, provided an opportunity to delve into traditional ornaments and their cultural and geographical significance, uncovering Saudi Arabia's valuable visual elements crafted by the people for representation and communication.

As a glocal company, we are thrilled about winning the MUSE Creative Awards! This achievement will help us gain global recognition and inspire international brands with our authentic touch.

We selected this project to exemplify the beauty of simplicity in creativity. By featuring a treasure box that symbolizes an idyllic city, we embrace the joyous moments and combine luxury, livability, and versatility to present ordinary visuals in an extraordinary way.

Merging various industries under one umbrella, avoiding over-sophistication, in a compelling theme that resonates to the client’s aspiring vision, conceptually and visually.

We are honored to have received this distinction and eagerly anticipate the opportunities it brings us!

Oxytocin: The bond of trust and empathy we develop with our clients to exceed their expectations.

Adrenaline: The thrill we experience while envisioning and articulating.

Dopamine: The sense of reward when perceiving our clients’ satisfaction and success.

Under visionary leadership, Saudi Arabia has created an environment where Saudis can innovate and excel, leading to notable prosperity and rapid development, while also cherishing their rich heritage and culture.

AI will play a crucial role in the development paradox, where we grow while relying on it, and the next stage involves using AI as a creative tool alongside human input for the evolution of originality.

To truly meet client demands and welfare, brands should approach projects with a sense of ownership, empathy, and instinct, resonating with hearts and minds through honest representation of their values, tone of voice, and essence.

Harnessing the power of the internet for self-development is crucial, and we emphasize the importance of using online search to explore various sources.

There are numerous resources available, such as online courses on platforms like Coursera and Udemy, creative software tutorials like Adobe Creative Cloud, insightful books like "The Elements of Graphic Design" by Alex W. White and "Steal Like an Artist" by Austin Kleon, and engaging online communities like Behance, Dribbble, and Reddit's Creative Subreddits. Let's make the most of these tools at our fingertips for personal growth.

In my role of encouraging progress and prosperity, I value the traditional roots that support originality and believe they play a crucial role in human evolution. When faced with decisions, my inner "old man" persona prioritizes authenticity over modernity.

My inspiration fuel is renewed every day by every person who has made spectacular work and induced progress, by every delicate vision that has been seamlessly transformed into reality, and by every piece of information that has made me improve and excel.

Agility and originality!

Being open to a diverse school of thoughts while maintaining originality is a valuable asset in such an accelerated era.

It's a moment of immense pride for us as we see our efforts being recognized on this platform. This award not only validates our commitment to excellence but also motivates us to continue striving for even greater achievements in the future.