Interview with Bruno De Lazzari from Brazil

My passion for design was sparked by my family's legacy in woodworking and my architectural education. This background made product design a natural progression for me, as it allowed me to explore and innovate within the realms of practical and aesthetic creation.

To me, design is the bridge between creativity and functionality. It's the art piece that solves a practical human need. It's about crafting solutions that not only serve a purpose but also communicate and resonate on an aesthetic level.

My favorite kind of design are complex, but simple, elegant but impressive!

Good design solves a problem with an artistic touch and innovation.

My design style is minimalist with a focus on smooth lines and curves justified by their function. The simplicity in my designs highlights the quality and natural beauty of the materials, especially wood!

As I bring my projects to life in the atelier, I encounter surprises at every stage. The melding of concept, design, and execution underscores the organic and evolutionary character of my art, where each phase complements and enriches the next. So, my process is very organic and focused on prototyping.

Absolutely, Brazil's rich cultural heritage and vibrant arts scene deeply influence my designs, infusing them with a unique blend of traditional values and contemporary aesthetics.

I'm very grateful and pleased that my design could speak its meaning through images and description alone, and it means a lot to me and the people around me who help in some way or another!

The Grampo Lamp was the winning project. Inspired by Brazilian tropical wood's flexibility, it embodies a commitment to innovative design, featuring a versatile and aesthetically pleasing lamp that pushes the boundaries of design.

The most difficult part of designing and executing the lamp was to harmonize the wood's flexibility with the internal wire connection that allows the lamp to charge when fitted, and also to fit the electronic components inside the removable spot.

Winning the award has opened up new opportunities for collaboration and has attracted a broader clientele interested in contemporary brazilian wood design.

1. The public affection.

2. The privilege to work with creativity and be able to see and touch the results.

3. The privilege of being there throughout the entire process, its very therapeutic.

Brazil's design industry is unique in its its use of wood, a sustainable and very abundant material in a our country.

More computational design, 3D printing in new sustainable materials, AI robots handling the hard work of manufacturing, driving new solutions for designers.

Test, test, and test solutions and designs. The process will provide solutions that you wouldn't imagine. So, it's about the time spent on a project.

Social media focused on the history of design and manufacturing processes.

Well, not anyone, but not everyone either. I aspire to, one day, be a sculptor.

My father and grandfather, both skilled woodworkers, inspired me with their dedication to craftsmanship and their ability to create beauty from simplicity.

Persistence and passion.

I look forward to continuing designing products that in some way stand out.