Interview with Chen Shuang from China, an Enthusiastic Brand Designer

It’s a natural process. I have loved painting and sculpture since I was young, and I am grateful for my parents' support, which led me to study at an art and design school. After starting my career, I developed an inseparable relationship with brand design.

I am a brand designer. My work includes but is not limited to: brand logo design, brand image design, packaging design, brochure design, website design, and advertising design.

Design is a joyful endeavor. It is a process of creating beauty and a way to change the world.

I don’t have a favorite; I appreciate all good designs.

I believe it should combine creativity and aesthetics, functionality and practicality. It should provide a refreshing experience and be convenient and enjoyable for users.

Minimalist modern style, integrating classical artistic aesthetics.

The success of brand design presentation largely stems from a deep understanding of the brand's positioning, philosophy, culture, and spirit—these invisible aspects. I believe that focusing on the invisible elements allows us to better accomplish the visible aspects.

Therefore, I prefer to spend time understanding, learning about, and organizing the foundational work of the brand.

it’s very significant. I am grateful to have been immersed in such a cultural atmosphere since childhood.

Thank you! Receiving this award brings honor to my team and me and greatly boosts the confidence and morale of our partners.

Our client, "Shuyu," is a company dedicated to providing high-quality wellness experiences to consumers through a human-centered approach, high-quality medicinal materials, and natural therapies.

At the same time, the company places a strong emphasis on environmental protection and sustainable development, striving to minimize its impact on the environment and actively fulfilling social responsibilities. "Aizhi Chen" is a high-end health product meticulously developed by Shuyu that integrates mugwort and agarwood.

The company’s meticulous brand spirit and commitment to social responsibility greatly attract me, and I admire it very much. Therefore, we are also willing to support its business development.

"Aizhi Chen" is a product that requires effective moisture-proof treatment. The usual method is plastic sealing. However, its brand philosophy is green and environmentally friendly, and it does not wish to use plastic.

This created a contradiction in the design. Fortunately, through continuous effort, I found a type of moisture-proof and waterproof wax paper, cleverly resolving this issue.

Of course, this gives me more confidence to face larger designs and challenges.

The emergence and development of AI have made the future of the design industry full of unpredictability. However, one thing is certain: human wisdom is a core element that AI cannot surpass.

Therefore, practicing Zen wisdom is the way out for various industries.

The MUSE Design Awards is a mature, professional, and internationally influential design award. It is also a platform where one can confidently express and showcase their work, making it worthwhile for every design enthusiast to actively participate.

My guru, Holy Master Ziguang. He reveals truths in simple and understandable terms, serving as a guiding light in my life, making my life valuable and meaningful.