Interview with Heather Lutz from the United States

Design is incredibly important as we aim to blend our diffuser technology into our consumer's stylish home decor. Our sleek, ceramic Ambience Diffuser is the result of fusing functionality with style.

The design team at AromaTech loves refined design. We love brands that fuse sleek, refined aesthetics and lines with cutting edge technology.

As an Olfactory Expert at Aromatech, I believe that functionality and aesthetics must not be compromised. A good design is the perfect balance between form and function, where one enhances the other.

AromaTech design sensibility is defined by contemporary minimalism with a touch of warmth. We believe our diffuser should blend seamlessly into our consumers' home decor.

The design team conducted an extensive research process, exploring a wide range of top-rated home decor stores to gather insights on current trends, innovative products, and effective design strategies.

We're thrilled about this achievement! Our team put in a tremendous amount of effort on this design and launch, and receiving this award is incredibly validating. We truly believe it is the most stylish diffuser available on the market.

We chose to enter this award to help recognize our team who made this design become a reality for us. With so many competitors in the diffuser market, standing out is really important. We know our system is unparalleled in the premium home scenting it delivers and we hope to share our system with a broader consumer base.

The biggest challenge was ensuring this new diffuser was going to give our consumers an amazing home scenting experience. We wanted to highlight the beautiful artisanal ceramic shell without compromising the nebulizing technology component. We had to work extremely close with our vendors and design team to achieve this on a short market timeline.

This award has not only validated our design team's hard work but has also greatly fueled their enthusiasm to develop even more innovative diffusers in the future.

Vancouver's design industry stands out for its distinctive blend of elements that differentiate it from other design hubs: its stunning natural environment, diverse global influences, and vibrant entrepreneurial spirit. These factors collectively create a dynamic and innovative atmosphere that continually pushes creative boundaries.

We really think there will be a focus on mental wellbeing: Products designed to promote relaxation, focus, and mental well-being will likely see an increase in demand which is a successful avenue for home scenting.

Focus on Quality over Quantity: It's better to have a few well-developed projects than a large collection of mediocre ones. Showcase your design process, problem-solving skills, and visual communication abilities.

The design team at AromaTech has listened to Taylor Swift's newest album, The Tortured Poets Department, a combined 1,389 times.

AromaTech is very inspired by women in the design world. For example:

Kelly Goto: Founder of Kelly Wearstler Studio, a design firm focused on high-end interiors and products. Known for her bold and luxurious aesthetic.

Ammunition Design Co. (founded by Michelle Chang): An award-winning design studio known for their work on consumer electronics, wearables, and other innovative products.

Leah Buechley: A designer and educator who focuses on the intersection of technology and craft. Known for her work on electronic textiles and interactive installations.

The key to AromaTech's success is that we do not compromise in the quality of our products. We aim to bring the absolute best products to market for our consumers!