Interview with Jiaru Lin, Designer of Jiaru Design, United States

BY Andy L June 05, 2020

Jiaru Lin

Jiaru Lin is a packaging designer based in New York covering a diverse range of work that includes fine arts, jewelry design, graphic design, digital design and teaching.

Jiaru Lin is a packaging designer based in New York. Originally from Taiwan, she later came to New York City to obtain her Master's degree in Communications/Packaging Design at Pratt Institute. Besides working on packaging design project, Jiaru have done a diverse range of work including: fine arts, jewelry design, graphic design, digital design, and teaching.

It makes me happy.

I do a lot of art directions and packaging designs.

Solving problems in a beautiful way.

I like designs that have personal taste and philosophy.

To be very picky.

My design style is minimal and conceptional.

I like to brainstorm on my own before researching, then researching, sketching, and executing designs.

Yes. I am from Taiwan and have been living in the USA. The Taiwanese culture has made me value sustainable design more, and American culture made my design more bold, expressive, and diverse.

D’ONE is a small but exquisite packaging design for donut. The concept is to enhance the experience of eating donut, solving flavor mixed problems in traditional snack bag or box packaging. I entered this project because I was proud of the packaging design, it not only served fuctionality but also had a surprising element in it.

To create a unique dieline to the packaging structure.

1. Packaging design is both graphic and 3D designs.

2. I love the creation process.

3. The direct engagement with consumers.

Its diversity.

I believe the packaging design industry will be more eco-friendly.

Be creative and do not worry to make mistakes.

Everything in the world. Do not limit yourself only in art and design resources.

My third favorite color is yellow.

My parents and loved ones. I received a lot of love from them, and they inspired me, and they made me very grateful in life.

There is no key to success. Success should be defined by yourself only.

Winning Entry

D'ONE | 2020

D’ONE is a small but exquisite packaging design for one donut. It enhances experiences to...

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