Interview with Li Huan of Li Media & IMC Group

The ability to produce work that resonates with the audience is an accomplishment and serves as our constant motivation for creating.

A good piece of work needs to resonate with the right audience and create a ripple effect. Whether it’s brand management, marketing, production, traditional media, or social media management, it’s all within the scope of Li Media & IMC Group.

For any brand managed by Li Media & IMC Group, we guarantee that people will fall in love with it.

Creativity is about producing content that people can easily understand and reflect upon. It creates opportunities for communication and interaction. When this power is strong, it reveals the true value of creativity.

Creative ideas come from deep attention to and understanding of the target audience.

Through the lens of design thinking, we evaluate who the work is intended for and what methods to use in delivering the message. This has always captivated us during brainstorming sessions, where we reach consensus through continuous discussion.

We enjoy the debates during brainstorming sessions because these discussions allow every creator's idea to be expressed. After continuous dialogue, these ideas come together in a consensus. We love this process.

Breaking away from traditional creative frameworks has always been our style. Maximizing every project is our signature approach.

This winning work is a national sports event that also combines the local humanistic characteristics of Hsinchu County. The assistance provided by the Hsinchu County Government was truly important in organizing this project.

This recognition is an honor. MUSE’s acknowledgment also highlights my country on the global stage, allowing the world to discover the beauty of Hsinchu County, which brings great pride to our team.

We want this sports event to gain global visibility and for the world to discover the beauty of Hsinchu County through MUSE.

We completed this project with a limited budget. We are very grateful to the Hsinchu County Government and county residents for their assistance in production, which allowed us to succeed in this difficult challenge.

There will be a significant impact. We are very happy to be recognized by the MUSE judges. This award provides our team with greater creative motivation.

1. Successfully complete innovative projects that resonates with people.

2. Recognized by international award programs like MUSE!

3. Endlessly take on more projects.

My country is a democratic society that encourages and tolerates different opinions, where every idea is respected. Therefore, the creative energy is endless

As the world continues to turn, the creative industry will keep evolving. In the next 5 to 10 years, it will inevitably focus more on people's needs, whether they are spiritual or material

It is really important to think about whether the work you create can resonate and have a ripple effect, and to think about design from a human perspective.

Sponsorship and support from local governments or businesses are important resources.

In fact, no single idea is perfect, but through the discussion process, we continue to learn and optimize, allowing each other to see different ideas and perspectives

Hsinchu County Magistrate Yang Wen-Ke and Hsinchu County Government Education Director Yang Jun-Ci inspired us greatly. During this project, our team once considered giving up, but with the encouragement and assistance of Magistrate Yang and Director Yang, we succeeded!

Learn to put yourself in someone else’s shoes. When design thinking is your starting point, success will be within reach.

Thank you again for MUSE's recognition. I'm much more confident in my skills because of MUSE!