Interview with Wan-Ting Lin from the United States

I have a strong interest in the dynamic relationship between humans and space. The way people shape the user experience through design interventions continually motivates me to delve deeper into this field and explore its boundless potential.

Having recently graduated from FIT a few months ago, I am currently working at an experiential marketing agency in New York. Through my involvement in various pop-up and event projects, I've gained valuable insights into this industry, broadening my understanding of its nuances.

To me, creativity serves as both a catalyst for exploring new possibilities and a driving force for enhancing the quality of design.

Additionally, I recognize the significance of taking breaks. Allowing my mind to rest at the appropriate moments often sparks the generation of more intriguing ideas.

As an experiential designer, I prioritize user experience. My approach typically begins by adopting the user's perspective, allowing me to tailor distinct experiences according to diverse target audiences.

Preliminary research is a source of fascination for me, as exemplified by my award-winning project on color blindness. Before embarking on designing for this condition, I find the process of conducting interviews and research to comprehend color blindness incredibly intriguing. This endeavor not only deepens my connection with individuals affected by color blindness but also provides a novel viewpoint on design.

I believe in placing significant emphasis on storytelling within my design projects. My pursuit in design has always revolved around effectively conveying the core concept to the experiencers through spatial techniques.

Absolutely! For experiential design specifically, being immersed in a particular cultural context can provide unique perspectives and insights into how people interact with spaces, objects, and each other. It can inform the designer's understanding of aesthetics, user behaviors, and sensory experiences.

I am very happy that my work has been recognized, which makes me more motivated to create more meaningful designs!

The exhibition focuses on color blindness, aiming to widen public recognition and empathy towards this condition. By immersing visitors in the challenges faced by color-blind individuals, the exhibition encourages them to reconsider their perspectives.

Through this immersive experience, the goal is to raise social awareness and understanding of color blindness.

Even though I don't have color blindness myself, having friends who do has prompted me to empathize with their daily experiences. It was initially challenging to understand their perspective, but it allowed me to appreciate their reality better. I'm thankful for the chance to collaborate with my color-blind friends to ensure the exhibition is inclusive for them.

The acknowledgment of my work is uplifting, reinforcing my belief in the meaningfulness of addressing color blindness. This recognition strengthens my conviction in the importance of focusing on this issue.

Inclusion, creativity, and inspiration.

My decision to focus on color blindness issues was indirectly influenced by my country's remarkable tolerance and empathy towards various ethnic groups and narratives.

The design industry will experience a significant impact from AI. As designers, it's crucial for us to strategize on leveraging its benefits to craft compelling and emotive works by integrating technology effectively.

Be bolder, focus more on storytelling, and think about what is meaningful.

Exploring various design case websites or magazines can enhance our creative perspective and critical thinking skills.

Sometimes, my meticulous attention to detail in my work goes unnoticed by others. Regrettably, I've found myself in this situation multiple times, realizing later that I've inadvertently spent a significant amount of time on it.

Growing up, my passion for design was deeply shaped by my parents, both of whom are involved in the design industry. Their influence instilled in me a love for design from a young age. Additionally, their unwavering support further reinforced my decision to pursue a career in the design industry.

I believe that persistence is crucial in any endeavor. Despite facing setbacks that may discourage us, it is only through persisting in our efforts that we can uncover new perspectives and approach challenges with a more comprehensive mindset.