Interview with Yifei Zhu, Student in University of the Creative Arts, UK

BY IAA Global September 06, 2019

Yifei Zhu

Yifei is a student in University for the Creative Arts, where he studies MA in Graphic Design, engaging in branding, typography, printed matter designs and other visual projects.

I am a graphic designer based in UK and China. Now, I am studying MA in Graphic design at University for the Creative Arts, mainly engaging in Branding, Typography, Printed Matter design and other visual projects.

‘Taste in books’ is an independent second-hand book shop that is located in the busy modern city. The second-hand books, music and coffee are all covered in this multi-sensory experiential space. We hope the brand can create a space that connects with memory, emotion and history and try to recall the emotional connection between second-hand books and readers.

The idea about connecting the target audience and the brand.

This lets more people know about my work and gives me more opportunities to cooperate with others.

Never forget why you started, and your mission can be accomplished.

Making mistakes will help you to succeed.

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Taste In Books | 2019

Taste in books is an independent second-hand book shop which located in the busy modern...

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Yifei is a student in University for the Creative Arts, where he studies MA in Graphic Design, engaging in branding, typography, printed matter designs and other visual projects.