In Focus: Interview with Zach Thompson, CEO of MediaSmack, US

MediaSmack is a full-service legal marketing agency, so we do it all: web design, social media marketing, PPC. However, in our approach, everything comes back to SEO, because that’s what lasts. We want to build sites that do well now, and are also going to stand the test of time. We don’t buy leads, we help our clients get them the right way.

This award is a great honor and a great validation that our approach to web design is not only optimal for SEO but is also user-friendly and innovative.

More and more, I see the industry turning toward quality, toward interesting outside-the-box thinking. We have more freedom than ever in terms of what we can do with a website, and there are creative minds out there who are going to show us amazing things.

1. The challenge – I love a challenge, and I love figuring out the puzzle of what is happening with a site and why.2. Creativity – Marketing isn’t strictly a formula, there is a creative element, a kind of a wildcard, that makes it almost an art.3. Change – In digital marketing, no two years are the same. In fact, two weeks are rarely the same. There is always something to learn, something new to try.

I’m inspired by my peers and my team. There are people doing amazing work out there; that inspires the old competitive spirit in me. My wife is also my inspiration.

I think there is a wonderful kind of utilitarian quality to US designs. They’re beautiful, but with a purpose.

Dream big, work hard, never give up.

Any of the Google tools and training courses. If you’re doing digital marketing, mastering these tools is paramount.

I’m the king of trivia; I collect random bits of information as a hobby. Ok, lots of people know that, but I still think it deserves a mention.

Working hard, but also working smart. It’s important to me that I take a step back now and then and ask myself “is this the best course, for me and for the company?” If it’s not, then it’s time to evolve.