Immersive Luxury Experience

Lancôme Absolue L’Extrait VIP Event, created by Ava Yang Design, transformed luxury storytelling into an immersive spatial experience that connected heritage, science, and craftsmanship. Inspired by the rare rose from the Plateau de Valensole, the event guided guests through a four-chapter journey centered around the concept of The Timeless Rose.

A sculptural rose root pathway connected each chapter, leading visitors through Lancôme’s history, botanical inspiration, technological innovation, and dedication to artisanal excellence. Each space presented a distinct narrative through carefully designed environments, interactive installations, and sensory elements.

Guests explored the brand’s origins through a historic atelier-inspired setting, participated in a collective rose petal installation, and discovered extraction technology within a luminous laboratory environment. The final chapter introduced an intimate VIP salon featuring sculptural displays, a glowing petal canopy, and personalized rituals that celebrated craftsmanship.

Through the integration of storytelling, technology, and experiential design, the event created a memorable luxury encounter that engaged guests through every stage of the journey.

This exceptional experience received recognition in the Interior Design – Immersive Interiors category at the MUSE Design Awards, highlighting Ava Yang Design’s achievement in creating an immersive environment that brought Lancôme’s vision and heritage to life.