Laugh, Giggle, and More with Animaniacs’ Social Media Campaign

Nostalgia is a big factor in advertising nowadays, and Animaniacs got it in spades!

Social media campaigns are now more important than ever before, and its effectiveness can make or break a brand or product at any time.

However, if done right, you can definitely generate hype and bring awareness to the product itself. For Home Brew Agency and their take on Animaniacs' social media campaign, they have done just that.

Hulu’s Animaniacs is a revival of the 90’s cartoon. With the show’s satirical and humorous tone seeping through each post, we can see how each Animaniacs character’s personality and quirks amongst the visuals or copy.

By making self-conscious jokes, the social media campaign is successful at entertaining the original millennial audience it grew up with, alongside a new generation of viewers!

As a result, there are over 30M social mentions, 1.25M engagements, and over 100k followers gained in 2 months, making it of the highest impressions in social media in the year 2020.

With its humorous copies and visuals, it is no wonder that this is a Platinum Winner in this year’s MUSE Creative Awards. Kudos to both Hulu and Home Brew Agency for their creative efforts!