Priceless Finland | Native Advertising Wins 2018 Vega Digital Awards

Mastercard’s Timely Tribute To Finland’s Centenary

Created by McCann Stockholm (Sweden) "Priceless Finland" has won the Canopus award in the 2018 Vega Digital Awards competition.

When Finland celebrated 100 years of independence, everybody wanted to take part. To break through the clutter and get some attention on this noisy day, we decided to take Mastercard's iconic brand promise Priceless, to Snapchat.

Through a branded national geofilter, we made a timely tribute that inspired people to create their very own tributes to Finland, through Mastercard.

Created by McCann Stockholm (Sweden), Priceless Finland has won the Canopus award in the 2018 Vega Digital Awards competition.