The Vocational Designer: Insights from Barcelona Designer Ramón Segarra

BY Sylvester May 06, 2025

Ramón Segarra | London Design Awards

Ramón Segarra

Ramón Segarra, a Barcelona-based designer and alumnus of Escola Massana and EAE Business School, has a career spanning product development, co-founding ventures like Byhome Habitat and Yupih, and independent consultancy. Passionate about innovation and creativity, he sees design as a powerful discipline that blends utility, beauty, and meaning to enrich people's lives.

Hey, I'm Ramón Segarra. I studied at Escola Massana in Barcelona and EAE Business School. After my studies, I started as a partner and Manager of Product Development at Global Estudi (1998–2008), where I worked on developing products and systems for the furniture industry. Later, I co-founded Byhome Habitat and Yupih (2012–2018). Currently, I work as an independent design consultant.

Design is a vocational choice for me. It allows me to innovate, create, and stay active and curious. It’s both a fulfilling and powerful profession.

For me, the most important step is understanding the client. Once that’s achieved, I research trends and markets to develop projects. I communicate and present ideas through images, technical data, and 3D prototypes. The final steps involve project management and follow-ups.

Design is a discipline that brings ideas to life, transforming them into useful objects for people. Beyond utility, it also adds beauty and meaning.

I love functional and timeless design—pieces that address everyday needs in a simple yet effective way.

A good design is defined by its usability and its ability to create a positive impact.

LOOP emerged from an extensive exploration process, resulting in a versatile hook crafted from warm, sustainable wood.

The curved form is always appealing. In this case, it also enhances the product’s functionality.

Absolutely. Our surroundings shape us, and Barcelona is a melting pot of artistic movements, remarkable architecture, and a rich tradition of design and creativity.

Thank you! It’s an incentive to keep moving forward and a motivator for our team to continue pushing boundaries.

LOOP is a versatile project with two complementary sizes. The larger size functions as a wall hook, while the smaller version also works as a furniture pull. Wood, as a material, is irreplaceable for this piece. The competition presented an excellent opportunity to showcase the project.

Making the concept feasible for industrial mass production was a significant challenge. It required precise modeling using CNC tools.

I hope it will open new opportunities and help us grow, gaining greater recognition in the industry.

The creative process is incredibly rewarding. Collaborating with industry professionals and seeing users appreciate the final product are equally gratifying.

Perhaps its cultural context. The Mediterranean influence, combining modernist and progressive philosophies, is reflected in the dynamic curves of the piece.

AI will likely become a valuable tool, but human creativity remains irreplaceable and authentic.

Be authentic and maintain a critical mindset.

Never stop learning, stay curious, and always observe the world around you.

Catalan design masters like Miguel Milá and André Ricard, for their vision of the everyday and their rational approach.

Work hard, stay persistent, listen, refine, and always propose new ideas.

It’s a pleasure to collaborate with Juan José Vergés to create competitive products like LOOP, leaving a meaningful mark on the industry. Sharing success is truly satisfying.

Winning Entry

Loop | London Design Awards

Inspired by the perfection and continuity of the circle, Loop is not just a wall...

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Read more about the interview Speaking Through Design: Yuanfei Zhao Shares How Thoughtful Details Create Lasting Impact, here.

The Vocational Designer: Insights from Barcelona Designer Ramón Segarra

Ramón Segarra

Winning Entry

Loop | London Design Awards

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The Vocational Designer: Insights from Barcelona Designer Ramón Segarra

Ramón Segarra

1 Please give us a brief bio of yourself and your design background.

2 What made you become/why did you choose to become a designer/artist?

3 Tell us more about your agency/company, job profile, and what you do.

4 What does “design” mean to you?

5 What’s your favorite kind of design and why?

6 To you, what makes a “good” design?

7 How did you come up with the idea for your award-winning design?

8 What was your main source of inspiration for this design?

9 Do you think your country and its cultural heritage has an impact on your design process?

10 Congratulations! As the winner of the London Design Awards, what does it mean to you and your company and team to receive this award distinction?

11 Can you explain a bit about the winning work you entered into the London Design Awards, and why you chose to enter this project?

12 What were the main challenges you faced during the design process, and how did you overcome them?

13 How do you think winning this award will impact your future as a designer?

14 What are your top three (3) favorite things about the design industry?

15 What sets your design apart from others in the same category?

16 Where do you see the evolution of design industry going over the next 5-10 years?

17 What advice do you have for aspiring designers who want to create award-winning designs?

18 What resources would you recommend to someone who wants to improve their skills in the design industry?

19 Who has inspired you in your life and why?

20 What is your key to success? Any parting words of wisdom?

21 Do you have anything else you would like to add to the interview?

Winning Entry

Loop | London Design Awards

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IAA GLOBAL AWARDS

MUSE Awards

Vega Awards

NYX Awards

TITAN Awards

NY Awards

LIT Awards

Noble Awards

Arte Collection

Lumis Collaborations