Design & Inspiration

This Is Dot – Strategic GDPR Campaign | Corporate Video Wins 2018 Vega Digital Awards

BY IAA Global March 08, 2019

This Is Dot – Strategic GDPR Campaign | Corporate Video Wins 2018 Vega Digital Awards

Creative, Engaging & Simple

Created by Vox Media (United Kingdom), This Is Dot - Strategic GDPR Campaign won the Canopus award in the 2018 Vega Digital Awards.

AllianzGI wanted to explain the GDPR to its 3,000+ employees in more than a dozen countries (including many non-native English speakers).

The output had to be creative, engaging, and simple for them to understand.

We came up with a character called "Dot", representing personal data. Then we built a campaign including animations, a microsite, a quiz, prizes, and giveaways.

Gallery

Credits

Entry Title: This Is Dot - Strategic GDPR Campaign

Entrant Company: Vox Media

Winning Category: Video/Online Video | CORPORATE (NEW)

Country: United Kingdom

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