Voices & Stories

Greg McDonald on the Campy Magic Behind Horrified B-Movie Victims

Greg McDonald sees storytelling as his strongest form of expression, using character, composition, environment, and color to craft cinematic scenes. [...]

Design & Inspiration

Polina Druzhkova on Turning Chess into a Global Spectacle with Hans Niemann vs. You

Polina Druzhkova is the co-founder and managing partner at PER:FORM, leading a highly ambitious team of PR and communications experts. Rooted in [...]

Design & Inspiration

Lost in Translation by Yachan Yuan Reveals the Power of Cultural Nuance

Yachan Yuan is a visual effects artist and designer at Framestore, known for crafting surreal, emotionally resonant visuals for global brands like [...]

Design & Inspiration

Doga Bircan Talks About Designing ANKA with Care and Purpose

Doga Bircan of Doga Bircan LLC is a designer, storyteller, and advocate for good, known for blending purpose with craft to build mission-driven, [...]

Design & Inspiration

Dian Huang on Crafting Visual Stories that Honor Yu’E Bao’s Heritage

Growing up surrounded by her father’s passion for Chinese calligraphy and poetry, Dian Huang found her own creative voice in typography and [...]

Design & Inspiration

Behind the Philadelphia Ballet Shoe Campaign: A Conversation with Ashlee Hollis

Ashlee Hollis leads Helm Creative Studio, a woman-owned, award-winning marketing agency in Philadelphia, dedicated to investing in the next [...]

Design & Inspiration

The Poetics of Illumination: An Interview with Avinash Chaudhary

Avinash Chaudhary is an architectural lighting designer with a background in electrical engineering, known for creating emotionally intelligent [...]

Design & Inspiration

Crafting Atmospheres: The Narrative-Driven Practice of Ruohong Wu

Ruohong Wu is an interior architect whose work focuses on the emotional and sensory experience of space, using empathy and narrative as design tools. [...]

Design & Inspiration

Clean Lines, Complex Stories: The Design Philosophy of Daria Yang Du

Daria Yang Du is a Los Angeles–based architectural designer whose work explores the intersection of architecture, landscape, and narrative. [...]

Design & Inspiration

Crossing Disciplines, Shaping Perceptions: The Work of Inna Efimova

Inna Efimova is an award-winning art director and designer whose cross-disciplinary work blends strategy with visual storytelling across branding, [...]