Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Turning Vision Into Value: The Story Behind Art Tents’ TITAN Award Recognition

Ayala Malls Centrio in Cagayan de Oro has built its reputation on creating experiences that connect people through culture, creativity, and commerce. The beloved Filipino mall has part of many local mall-goers, when Art Tents was launched in the year 2019, the unique program drew crowds of mall-goers, which created a sense of community. The program; designed to give local artist a place to showcase their work and connect directly with the community. Ayala’s initiative, which was recently recognized at the 2025 TITAN Business Awards, secured them a winning achievement under the Marketing - Best Brand Marketing Campaign category.

Art Tents transformed Centrio’s activity area into something that sparked wonder and awe. It turned into a lively art fair that features exhibitor tents, live painting sessions, cultural performances, and even hands-on workshops, which is sorely needed in this technological age. The event also serves as a platform that provides education, offers sessions on building a creative portfolio, developing an art career, and turning artistic skills into a sustainable opportunity. By combining exhibition, learning, and sales, Art Tents provides a complete experience for both artists and visitors.

From its inception, Art Tents has since grown steadily each year, drawing both artists and audiences from across Northern Mindanao. Offering a place of sanctuary and community building, it has since turned itself from a local event into a major cultural gathering that strengthens Centrio’s identity as a center for artistic and entrepreneurial exchange.

The continuing success of Art Tents reflects Ayala Malls Centrio’s vision to support creative industries while enriching the mall experience for its visitors. Through consistent effort and community collaboration, it has built a bridge between local talent and the public, turning an ordinary space into a thriving marketplace of ideas, craftsmanship, and inspiration.