Cheri Wang Crafts Immersive Experiences Beyond the Blueprint

Film, television, and games have become major forces shaping our aesthetics and values today. I wanted to contribute to the growing art culture and create work that resonates with people and leaves a meaningful impact.

It’s a truly humbling experience to work as a Concept Designer at Walt Disney Imagineering. Every day is a collaborative effort involving a diverse team of award-winning artists, architects, and producers on global projects.

Our goal is to deliver unforgettable, high-quality theme park experiences. Each project is unique, presenting its own challenges and rewards. My work involves creating detailed concept art for restaurants, shops, landscapes, and marketing visuals.

I’m drawn to designs that balance aesthetics and functionality—whether it’s a piece of clothing, an object, or a space. I believe approaching a design with its intended use or purpose in mind can elevate it from being visually“cool”to truly be“memorable.”

To me, a good design isn’t defined by its popularity. Trends come and go; what’s in style today might feel outdated in a few years. However, the core principles of good design—proportion, storytelling, and functionality—remain timeless, regardless of the era.

My designs are heavily focused on environmental storytelling, with architecture often serving as a driving force behind many design decisions.

I begin by writing a piece of speculative history for the space I want to design. This narrative informs my aesthetic choices, giving the design depth and meaning.

A lot of my inspiration comes from urban exploration, studying art history, and observing people in their everyday lives.

I’m intrigued by the possibility of a resurgence in complex, colorful designs in the fantasy genre, inspired by the recent success of"Wicked".

I’m deeply honored to win this award and be featured on the Vega Awards website. It’s reassuring to know my work is appreciated by professional juries.

The painting I submitted is part of a concept series for a personal film I’m developing. I chose this piece because the presence of blue and the airship’s design evoke a sense of wonder and invitation.

The biggest challenge was refining the design through numerous iterations to achieve a balance between contemporary and fantastical elements.

Being featured on a major platform is not only a testament to my artistic capabilities but also helps attract new clients and opportunities.

1. The digital industry has made art accessible across cultural and language barriers. It’s inspiring to see people from diverse backgrounds engaging with my work and sparking meaningful conversations.

2. Having an online presence enables artists to dedicate themselves fully to personal projects.

3. The rapid evolution of technology has been incredible! Tasks that once required large teams can now be accomplished by a single artist in a fraction of the time.

Born and raised in Shanghai, China, my multicultural background gives me a unique artistic voice. I often blend different cultural influences to create distinctive worlds.

I anticipate a rise in small art businesses due to advancements in AI, while large corporations will continue to grow through acquisitions.

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I’m currently working on a personal CG animated film, which I hope to release in one or two years.

The works of late 19th-century artists, architects, and fashion designers make my heart race.

Expand your knowledge as a designer by learning from the old masters. Study their backgrounds and explore their writings, even if they aren’t directly related to art. This accumulated knowledge will help you develop a unique voice.