Designing with Purpose: James Ni on Finding Beauty in Every Detail

I'm truly honoured to receive this recognition. Regardless of the category, being acknowledged by a prestigious Italian design award is deeply meaningful to me.

This competition has greatly uplifted my entire team. It has brought us closer together and motivated us to present our best designs and ideas to the clients who place their trust in us.

Experimentation, to me, is essentially about exploring and redefining the idea of beauty. Everyone sees beauty differently. We carefully analyse and document our clients’ needs, then interpret them through a design language that aligns with their unique tone and aesthetics.

One of my most unexpected inspirations came from an old Audemars Piguet Royal Oak watch, a gift from my father. Its clean lines and timeless elegance taught me the value of enduring design that never goes out of style.

What I wish more people understood is the importance of pre-design work, attention to detail, and the professional capabilities of the team behind the project. These elements are what bring a designer’s vision to life with precision and beauty.

We always prioritise the client. Typically, we provide two to three design options, which are internally discussed and refined. Each reflects both our aesthetic vision and the client’s preferences, striking a balance between the two.

Every project comes with its own set of challenges and highlights. Rather than “overcoming” them, I see these moments as opportunities to grow through learning—and sometimes through failure.

When I hit a creative block, I avoid looking at architecture references. Instead, I turn to fashion, watches, and lifestyle magazines. These sources offer a fresh perspective and help me reconnect with my creativity.

As designers, it’s natural to want to leave a personal mark. However, our team believes the best design is one where both client and designer are satisfied — it’s not about imposing our values, but creating harmony.

Design is a joyful and fulfilling path, though not without its hardships. My advice: keep going. Trust that everything you seek lies ahead. Surprises and growth await those who persist.

I would choose Ludwig Mies van der Rohe. I admire his mastery of lines and light, and I dream of learning from him—both as an architect and a disciple of his timeless approach.

One question I wish people asked is, “Why are your ceilings always so simple?” My answer: Because in daily life, it’s the surfaces we touch and walk on that matter most. The ceiling—“the sky”—should remain pure and serene.